Why do I love saunas?

Golden Week is just halfway through.

How are you all spending your holidays?

I've been spending Golden Week diligently working on the interior of the new CINCH LAB. When I start any work, I feel lost because I can't see the finish line, but as I get closer to completion, my excitement rises, my hard work pays off, and I grow more attached to the place. I'm grateful to everyone at CINCH for putting up with my selfishness and wanting to do everything myself. I'm looking forward to the day when I can show this LAB to everyone.

Well, to soothe the fatigue of DIY, I've been going to the sauna every night during Golden Week. Today I'd like to write about saunas and sauna goods!

(This is a long post, so please take your time and read it over a cup of tea.)

I'm sure some of you reading this like saunas. Why is it that saunas are so refreshing?

I first discovered saunas about two years ago.

To convey the appeal of saunas to those who don't often go to saunas

Please refer to my experience.

It all started when a friend invited me to try a private sauna.

It was a very clean sauna, and since it was a private space, I was able to enter without any hesitation.

Make sure to drink plenty of fluids, then enjoy a 10-minute sauna bath, then soak in a cold bath for 30 seconds, get out of the bath, dry yourself off with a towel, and repeat the process for 10 minutes in the open air.

At first, I thought it would be impossible to stay in the sauna for 10 minutes, but I managed to endure it. I was sweating like crazy and it was hot.

From there I cautiously step into the cold bath, but it's so cold that it almost makes my heart stop, and when I stay still up to my shoulders, the cold makes me numb.

After about 30 seconds, I jump out of the bath, dry myself off with a towel, put on a robe, and lie down on the infinity chair.

After a while, you'll feel a light-headed sensation and realize that you have become "nothing."

When I drink the "Oropo" (Oronamin C and Pocari Sweat) that my friend made for me, it seeps into my body.

Once I discovered this comfort, I repeated the routine three times.

It's extremely refreshing and makes you feel like your vision has opened up.

From then on, I fell in love with saunas, and now I regularly use the sauna at the gym that I joined for that purpose as my home sauna.

Since it was a gym sauna, at first I used the shampoo and towels provided by the gym, but I sometimes found it a bit stressful as my hair would get damaged and the towels would become rough.

Since I was here to relax, I brought Aesop shampoo and towels to improve the environment, and the most precious towels were Hippopotamus! So my sauna life became stable and fulfilling.

It's amazing how just using a Hippopotamus towel to dry your body can make even the gym sauna feel a little more luxurious.

A year ago, while I was enjoying my daily sauna life in this way, Maruyama, a freelance PR worker who I have been working with for a while, told me, "From now on, I'll also be promoting Hippopotamus!"

I was wondering if such a happy coincidence could happen, and things went smoothly.

We decided to do something together with Hippopotamus and CINCH, and we knew we had to make some sauna goods! That's how this collaboration came to fruition!

These items were planned by Hanibuchi, a CINCH staff member who loves saunas even more than I do, with his deep feelings for saunas and the idea that such items would be great to have.

First up, the classic sauna hat.

The sauna hat, made from towel fabric in an attractive vibrant blue, was completed after many adjustments to its shape.

Why does it feel like you can stay in the sauna for longer than usual when you bring this sauna hat with you?

Next up is my personal number one recommended hoodie towel.

This is an excellent product that can be used not only in the sauna, but also at the beach, pool, or even under the blazing sun at sports events, making it a must-have for all CINCH fans.

A great product to protect your mouth during loyly.

I highly recommend this hoodie towel!

And there's also the shorts and poncho set, which is great for wearing around the house.

We paid particular attention to the size so that it can be worn by both men and women.

The waist is elastic, so it is comfortable to wear.

Not only is it great for the sauna, but it's also great as one-mile wear for the pool, gym, etc.

I'm so happy that I was able to create such a cute item because of my love for saunas. It will be on sale from May 3rd!

Keen flip flops will also be available on the web store from the same day!
(Available in stores the following week on Thursday, May 9th!)

These are also the best flip flops!

I will write more about these later, but these are one of the best flip-flops in terms of comfort and design.

lastly!

Why do I love saunas?

I think it's probably because it allows me to become "mindless."

I'm always thinking about work, so I don't often have time to clear my mind.

But in the sauna, even though you're thinking about a lot of things at first, halfway through you'll only be thinking, "It's hot," and this may be an important time.

I want to go to the sauna again today, so that I can have some time to think even if I want to!