Declare no SALE!
Commitment has become a big word in English, but today we would like to make a vow to all CINCH/Oblada fans and the factories and fabric stores that make them.
It is sudden! There is a long-established Japanese confectionery shop Monaka in Ginza.
It is a famous store that sells out.
(I will refrain from mentioning the name of the store, but if you google it, it will come up right away.) Monaka there is super popular and sells out every day, so if you increase the amount you make, you can sell more. But I think there are reasons and aesthetics in the store that don't increase the production volume.
I fell in love with such a posture and made Monaka taste even more delicious.
Of course, there is no doubt that it is delicious.
I think a store should be like this.
"Make only what you can sell"
Because if you can do this, you don't need to sell.
If you sell it at a bargain price because it has left overs from a long-established store, it will lose its appeal.
For example, I buy a coat in December.
It would be very sad if that coat was on sale in January.
I think it would be futile if the coat that the factory worked so hard to make was delivered in September and sold in just four months. That's why I only make what I can sell in the season and don't sell it.
It's that simple.
Even if it is unsold, it will not be on sale. It would be nice to have a new styling for next season, and if there is a discount, shouldn't we at least wait until next season?
I want to run brands and shops with this way of thinking. There is a word "sustainable", but I believe that true sustainability starts with "valuing".
Before valuing the clothes, I value the feelings of all the people involved.
We will continue to propose the fun of fashion through such thoughts!
Director Shintaro Someya
Fall/Winter award jackets and jackets are available at both CINCH STORE and WEB STORE until January 31st!
We look forward to your visit!
Finally, the inside is here!
I got it as a souvenir from the beauty salon I go to, and it became my favorite!