CINCH POP UP STORE at NEWOMAN Shinjuku Monogatari

Every day while working, I feel happy when I meet people who I think are amazing. What kind of people do you find amazing?

I have a deep respect for people who don't give up and are fair.

Because I don't give up easily, I am able to accomplish difficult things.

They are fair in everything they do, so you can trust them.

There are people of the same generation who we can respect like that among NEWOMAN too!

I have been working with Ms. S for a long time. She talks simply and clearly, and her requests are straightforward. So I can convey my requests without bargaining. She is considerate, but not shy. There is no stagnation in the process, so I can trust her and work on it.

When Mr. S came to exhibitions, or sometimes at izakayas, I would talk to him about how I wanted more people to know about CINCH and Oblada denim.

Denim has a tendency to mature as a product once a certain number of pieces are produced. Therefore, it is important to stabilize the number of orders to the factory, and for that reason, we think it is important to make Oblada more well-known.

After much discussion, Mr. S finally came up with the idea of ​​doing a pop-up across from Blue Bottle Coffee on the first floor of NEWOMAN Shinjuku.

I was happy with this suggestion.

I'm happy to be able to discuss essential matters with you and work on them together.

That's why we want to make the best preparations possible and make it the best POP UP possible.

It will be a POP UP where everyone can stop by and have fun!

We will have lots of cute used T-shirts and cool sweatshirts, as well as vintage bags! And look forward to Oblada's limited edition items and novelties! We will also have new colored paper bags!

With this in mind, we will be doing a pop-up on the first floor of NEWOMAN Shinjuku! That was the story.

stay tuned!