"People fall in love with clothes"

This time, CINCH Co., Ltd.
was established

CINCH means "certain".

yes! We promise to deliver only "certain things" that we believe in.

We believe in the energy of fashion. To deliver fashion that enriches the casual daily routine even a little.
I'm just thinking about this.

One piece of clothing brightens your tomorrow.
That's why "people fall in love with clothes" .

There are so many special days in life.
That's why we value fashion that enriches our casual lives.

Founder / Creative Director
Shintaro Someya



Shintaro Someya
Founder / Creative Director

Born in 1980.
After returning from studying in London, established Shinzone Co., Ltd. in 2001 at the age of 20.
As the founder of the select shop "Shinzone", which has the concept of "elegant casual wear that goes well with denim", he is a leader in modern women's fashion with his uniquely sharp point of view, with a basic style that is constantly updated.

In 2021, CINCH Co., Ltd. was established.
Based on "delivering only 'certain things' that we believe in", we are active in a wide range of fields from concept construction to consulting as a brand strategy and total producer.